The Leadership
Jaseena Trading was founded by Mr. Imtiaz Ahmed during 1989 in Dubai, United Arab Emirates. He always had a passion for trading and designing fashion products, which played a pivotal role in his success story to become one of the leading entrepreneur in perfumes, cosmetics and designer watches. His vision for business and trading is unique in many aspects. He believes that originality and beauty is to be always appreciated. Having this in mind, Jaseena Trading always offered their customers with original products and has built their reputation for authenticity, creativity and originality.
Honesty, integrity and courage are few elements that form up the foundations of Jaseena Trading’s leadership. Today it is practiced across all levels of Jaseena’s corporate structure and have become more of a heritage compared to being simply corporate values. Mr. Imtiaz has been a strong advocate of the fact that leaders have to be inspiring. He believes that inspiration always trickles down from top to bottom. His untiring efforts to train his team and to personally provide exceptional customer service has brought Jaseena on track of inevitable growth.

The Leadership


Jaseena Trading was founded by Mr. Imtiaz Ahmed during 1989 in Dubai, United Arab Emirates. He always had a passion for trading and designing fashion products, which played a pivotal role in his success story to become one of the leading entrepreneur in perfumes, cosmetics and designer watches. His vision for business and trading is unique in many aspects. He believes that originality and beauty is to be always appreciated. Having this in mind, Jaseena Trading always offered their customers with original products and has built their reputation for authenticity, creativity and originality.
Honesty, integrity and courage are few elements that form up the foundations of Jaseena Trading’s leadership. Today it is practiced across all levels of Jaseena’s corporate structure and have become more of a heritage compared to being simply corporate values. Mr. Imtiaz has been a strong advocate of the fact that leaders have to be inspiring. He believes that inspiration always trickles down from top to bottom. His untiring efforts to train his team and to personally provide exceptional customer service has brought Jaseena on track of inevitable growth.